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The Future of Buzz: Word-of-mouth marketing
January 28, 2008 12:21 PM | General, Marketing, Good ideasAnn B. Hutton, Executive Director
Ever heard the comment, “I didn’t know the library did [fill in the blank].” Well, that is just what the North Suburban Library System and the DuPage Library System tried to rectify with funding from a recent LSTA grant. In partnership with 35 multitype libraries, the two Illinois library systems created a website highlighting “buzz” or word-of-mouth marketing projects. This new library marketing website offers summary reports on each activity and samples of any related materials.
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