Personal tools
SOUTHEASTERN LIBRARIES COOPERATING/SOUTHEAST LIBRARY SYSTEM
 
You are here: Home Blogs SELCO Librarian Archive 2008 04 07 CIL2008--the Keynote
Document Actions

CIL2008--the Keynote

| CIL2008

Donovan Lambright, Automation Librarian

Computers in Libraries 2008 Keynote:

Libraries Solve Problems
Lee Rainie, Director, Pew Internet & American Life Project


From the conference program:
"Rainie discusses the findings of a major national survey that examined how Americans use the internet and libraries when they face significant issues or milestones in their lives.  The survey looks at the pathways people use to get to the information they want and the kinds of information they use when facing issues such as health problems, furthering their education, and exploring government benefits.  The Project's work pays particular attention to those who have limited access to the internet and the ways in which libraries might serve them."


Rainie warmed up the crowd by sharing the "Most Important Find of the Project":  Librarians Rock!

Crowd warmup now complete, the speaker moved on to a few illuminating statistics gathered by the Pew Internet & American Life Project:
In 2000:

  • 46% of adults use the internet
  • 73% of teenagers use the internet
  • 5% of internet users have broadband connections
  • 50% of internet users have cellphones


In 2000, internet use was slow and stationary.

In 2008:

  • 75% of adults use the internet
  • 93 of teenagers use the internet
  • 54% of internet users have broadband connections
  • 62% of internet users connect wirelessly--a new statistic not found in 2000
  • 78% of internet users have cellphone


In 2008, internet use is fast and mobile.

Pew has found that early adapters of cellphone internet use are different from the early PC internet users.  Those using the internet via a cellphone are not as wealthy or well educated as the first PC internet users of the 1990s.  More cellphone users are minorities.  Despite predictions of it's imminent death, email finding new life on cellphones.  Editorial comment:  I'd like to see some stats on this.  Everything I've heard is that SMS is leapfrogging over email and IM both as the tool of choice for cellphones.

Pew recently released a new study on how people are using the internet to solve problems.  There were some surprising findings with interesting implications for libraries.

PATRONAGE
The study participants to identify which of 10 common problems they had dealt with in the past year.  Examples from the list included:

  • Changing jobs, retiring, or starting a new business
  • Looking for information on Social Security
  • Looking for information on voter registration
  • Becoming a citizen


Of the participants, 79.5% had had at least one problem from the list.  Applied to the general population, this would equal about 169 million people.

Of the study participants, 53% of adults had been to the library in the last year.  Of that percentage, 62% were in the 18-30 age range.  Think about that.  A majority of those who had used a library recently were in the much-coveted 18-30 age range.  This contradicts the popular notion that internet users are deserting libraries.

The study revealed some other interesting statitics.  60% of surveyed teens who use the internet do so at libraries, up from 36% found in a similar study in 2000. 

Those who identified themselves as library patrons were more likely to:

  • have a high income
  • have reached a high educational degree
  • be internet users
  • have broadband internet access at home
  • be parents with children at home


These statistics showed no sig differences when broken down by race and ethnicity.

On to the problem solving.  When asked what resources they used to address their problem(s), participants reported that:

  • 58% used the internet
  • 53% used professionals (doctors, lawyers, etc.)
  • 45% drew on friends and family
  • 36% used printed materials like magazines and books
  • 34% consulted a government office
  • 16% used radio or tv
  • 13% used the library
  • 11% used some other resource


13% used a library.  Ouch. 

What were the most common problems solved at libraries?

  • Decisions about schooling, paying for education, or getting training for yourself or a child
  • Job searches
  • Dealing with a serious illness
  • Tax questions
  • Learning about Medicare and Medicaid


Of those who reported going to the library:

  • 69% got assistance from library staff
  • 68% used computers.  38% of those got one-on-one instruction from library staff.


Clearly the choice between budgeting for computers and hiring staff is no choice at all.  You need both.

Why did young adults show this affinity for the library?  The study has no answer to this question, but Rainie made a hypothisis.  He believes that young adults have had the most recent experience with libraries (because of school and other youth activities) and thus have a better understanding of how libraries have embraced the internet and had good experiences.

Rainie left us with a few takeaways:

  • Libraries have good market share but could do better.  We need more and better public education and marketing.  Those who know us are the ones that keep coming back, so we have to get them to come in that first time.
  • Participants who chose not to use the internet for there problems were usually the least aware of what is available online.  The same may apply to libraries.
  • Library patrons are generally happy and some are library advocates.  We are in the era of consumer evangelists; give patrons the web 2.0 tools and training to use them and they will help shape the conversation in pro-library ways.  If ignored, on the other hand, that conversation shaping may be negative.

Comments

There are no comments yet.
Events Calendar
«          October 2008          »
Su Mo Tu We Th Fr Sa
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
 

Powered by Plone, the Open Source Content Management System

This site conforms to the following standards: