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Buzz Marketing for Libraries with Judy Hoffman and Denise Zielinski
October 28, 2008 10:03 AM | MarketingMollie Pherson, Regional Librarian
Now Judy and Denise are up to talk about Buzz Marketing!! They were introduced to Buzz Marketing or Word-of-Mouth Marketing through a LSTA grant, and they opened the grant up to all types of libraries. What is Buzz Marketing? Well, it's talking to people and getting them to talk to others--and it's FREE!! It's something libraries can afford to do.
Studies show that face-to-face promotion is the best way to get people's full attention about something. We see 200-1,000 sales messages a day, everything from Ice Mountain to Caribou Coffee to billboards to computers--what's going to influence you more?An ad or the face-to-face contact?
Everyday examples of buzz marketing -- restaurants, movies, politics, book reviews, Oprah Book Club books.
Here are some ways to get others to spread the word:
- Have a remarkable product or service and know what to say about it
- Create a message that's easy to spread
- Do something creative
Who are the influencers when it comes to Buzz Marketing? Enthusiasts, eager volunteers, "famous people", decision makers, innovators, constructive complainers, and library defenders will all influence the process in a good way. We are doing a group discussion--I'll post more in a bit.
