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More from Buzz Marketing!
October 28, 2008 10:51 AM | MarketingMollie Pherson, Regional Librarian
We are now working on an exercise where the participants are talking about what challenges they foresee for libraries taking on buzz marketing? Here are the responses (they are being written down on the white board):
- Staff
- Same message
- Tried that before and it didn't work
- Time
- We've already tried that before
- Evaluation/outcomes
- Endpoint, transition to the next thing
- Answers for negative attitudes
- Consistency plan
- Sensitivity to listener about message
- Follow-up
- Have to be precise with your message
- Money/Resources
- Get over negativism
- We've never done it before
- Enthusiasm
- Staff--some better messengers than others
- Which of the 500 things do you want to start with?
- Deciding who your target audience is
- Shyness
- Competition with other local groups
- Apathy
- Staff
- Same message
- Tried that before and it didn't work
- Time
- Too much telling people already
- Uniqueness
- Correct advertisement by local newspaper
- Getting the right focus--not too narrow, not too broad
- Population that changes frequently
- Competing with electronic devices as well as using them
- Diverse cultures and languates--especially with the language barrier
- The "buzz" gets stale fast
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