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Why it is Good to Publicize the Need for a Plan -- Mark Reidell
October 28, 2008 09:37 AM | MarketingMollie Pherson, Regional Librarian
Why, I decided to live-blog from the "What's the Buzz" Marketing workshop! Woo hoo! Mark Reidell is here at SELCO today to discuss why it is good to publicize the need for a marketing plan. Mark will be one of the two consultants that will be available for marketing questions during the Special Consultants Project. Mark's presentation will be available via the web after the presentation. Here are some introductory facts about PR & Marketing:
- PR/Publicity means marketing, branding, positioning, communications, public relations, publicity, advertising
- Researching your needs is very important! Test the waters so you can identify the market to reach. That way you can decide what types of things you can market. Be self analytical with your ideas. Understanding your audience is key.
- Branding, or using consistent logos, colors, tag lines, and fonts, is something that appeals to people.
- What can good PR initiatives get you? More traffic, more usage, more resources, stronger advocates, energized staff, greater customer satisfaction
When you are planning for your events, always think backwards!! Here is a list to follow when planning for your events:
10. Room set-up, refreshments, AV equipment -- 1 to 2 days prior
9. News releases distributed -- 1 week prior
8. U.S. Mail, email announcements sent -- 2 weeks prior
7. Handouts, poster distributed, posted on web -- 3 weeks prior
6. Materials sent to the printer -- 4 weeks prior
5. Final content and design approval -- 5 weeks prior
4. Content and design reviewed, edited -- 6 weeks prior
3. Content and design work commenced -- 7 weeks prior
2. Event planning meeting (tasks & timeline set) -- 8 weeks prior
1. Presenter/author availability confirmed -- 10 to 12 weeks prior
Poor planning can get you unrealistic expectations, stress, late mailing, lack of coordination, and mistakes (usually typos).
Great stuff about PR and Marketing!! Now on to Judy and Denise's portion of the workshop! Can't wait!
